November 9, 2018

Event Strategies

Escape the Cold for your Next B2B Event


Plan your upcoming B2B events somewhere sunny. Here are a few location and venue ideas for when you need escape the cold.


Some of us love cold weather. If you spent your childhood in a region that dumps snow or rain all winter, you may find a sense of comfort when the leaves turn and everyone pulls out parkas. But even the most hardcore chionophile experiences a breaking point. You know, that moment when winter is all you can remember? When summer seems like it will never ever come again? And when that time arrives, it’s a great time to be a field marketer with a market in the American Southwest. So start planning now for winter B2B events in a sunshine state. (You’ll thank us in March.)

Event Planning Workbook - How to Run an Event That Isn’t Terrible

San Antonio, Texas

Okay, so San Antonio isn’t off-the-charts hot with its average winter high of 64°. But if you’re coming from sub-zero temperatures, it’ll feel like the surface of the sun. You’ll be able to thaw out while enjoying some of the colonial city’s iconic food and unique event spaces. If you’re looking to host a dinner event, head to the gorgeous, historic Fig Tree Restaurantin the La Villita district for a classic feel, or reserve a private space at Cured in San Antonio’s hot Pearl neighborhood. For larger corporate events, check out our list of local venues, or book a party space at Howl at the Moon or Sunset Station—a 20,000 square-foot venue with its own movie screen.

Tucson, Arizona

Though Phoenix is the most populous city in the Copper State, Tucson is nonetheless a hotspot for business—particularly in the startup market. Thanks to this and the local University of Arizona campus, there’s a spirit of innovation and entrepreneurship in Tucson that’s bringing more and more attention to the city as place to grow your market. So go off the beaten path with your next field event and head to the Old Pueblo. You’ll find plenty of great venues for small- to large-scale events, and a slew of unique spaces to host a special client dinner or party. We recommend Agustín Kitchen for groups less than 35 or the super atmospheric El Charro Cafe, offering multiple locations and room options to accommodate parties of up to 70 guests.

Santa Fe, New Mexico

“Curious as it may sound, New Mexico liberated me…The moment I saw the brilliant proud morning shine high up over the deserts of Santa Fe, something stood still in my soul and I started to attend.” -D.H. Lawrence

Many an American artist and pioneer have echoed the sentiment of novelist D.H. Lawrence, enchanted by the big sky that “strike[s] you like a blow”. So, if you haven’t yet ventured to the New Mexico’s capital city—offered deferred for its larger sister city of Albuquerque—its high time you got there. Tourism Santa Fe offers a great rundown of the event venues in the city, from standard convention centers to remarkable spaces like the Ghost Ranch at Abiquiu and the Allan Houser Sculpture Garden. For the truly adventurous and unconventional, don’t miss a Meow Wolf—suitable for only a very specific type of client event. (And if you check it out, please let us know!)With their eclectic range of food, venues, and cultural histories, these three warm-weather getaways are good for the body and soul—and great for a memorable marketing event. (So don’t pack all your t-shirts just yet.)

Event Planning Workbook - How to Run an Event That Isn’t Terrible

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