October 1, 2021

Event Strategies

Introducing Event Marketing Month!


Corrine Stratton

Kick-off to event marketing month.


Happy Event Marketing Month!

You’re probably asking yourself, “When did October become Event Marketing Month?” 

The answer is, TODAY! The Banzai team is excited to spend the month of October sharing stories, providing resources, and creating communities that help us all grow as marketers.

Event Planning Workbook - How to Run an Event That Isn’t Terrible

Why Event Marketing Month?

Event season is kicking into full gear (does it ever really stop?), and we felt like October was the perfect time to recognize all the hard work that marketers put into events. The last 18 months have been challenging for events and event marketers alike. You have persevered. Against all odds you’ve made sure that your customers and contacts continue to engage and connect through events. 

This next month is all about you. We want to hear from you, learn more about you, and help you thrive at what you do. 

Our Favorite Event Marketing Resources

Here are a few of our most bookmark-worthy resources:

Do More with Less Newsletter

Have you subscribed to the Do More with Less newsletter yet? No? Do it now! 

This newsletter is my go-to-guide for all things marketing (especially events). Whether you’re a scrappy team of one or part of a larger enterprise, Ashley’s newsletter gives you actionable marketing tips that you can start implementing now

EventMB YouTube channel

The EventMB Youtube channel has it all. The team at EventMb has been producing content for the past five years, covering everything from event technology to career advice. Their interview series and video blog recaps are great ways to learn about the latest event marketing trends.

Ultimate Guide to Personal Gifting at Digital Events by Alyce

Setting your event apart--especially virtual events--can be really hard. Check out this blog by the customer gifting company Alyce, where they share how they approached personal gifting for their recent digital conference, YOUniverse. This blog is a great resource even if you’re not currently an Alyce customer. They offer actionable insights on how to approach sending gifts that resonate with your event audiences.

The Event Brew Podcast

If you’re looking for a fun, easy-listening podcast, check out The Event Brew by Endless Events. It’s like having a conversation with your coworkers about the great--and not-so-great--aspects of events. Catch up on all things events in just 45 minutes or so.

Banzai’s Event and Field Marketing Job Board

Did you know that Banzai has a job board for field and event marketers? The board is updated weekly with the latest open roles. 

Is your team hiring? You can submit your own job listing at any time. We feature the postings in our engagement marketing newsletter and across our networks.

What To Expect for the Rest of October

Over the next month, the Banzai team will share some of our biggest lessons around event marketing and provide you with the resources you need to be the best event marketer you can be.

You can stay in the know by doing a few of the following things:

Upcoming Webinar

We will also cap off the month with a panel discussion on 10/27 with a few incredible event marketers, including Janna Erickson from Domino Data Lab and Jason Byer from crowdspring.

The conversation is going to be all about those “oops” moments we’ve all had with events, and how we’ve recovered and become even better event marketers because of them. You can register (and submit your own “oops” moment) here.

We are so excited to honor the amazing work of Event Marketers this month!

Happy Event Marketing Month!

P.S. - Make sure to share your favorite thing about event marketing using #eventmarketingmonth and #weloveevents!

Event Planning Workbook - How to Run an Event That Isn’t Terrible

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