November 16, 2018


Episode 6: The Art and Science of Marketing


Corrine Stratton

Guest Jeremy Korst of GBH Insights shares the importance of the why behind your brand and why marketing is both and art and a science.


Episode 6 of the Pipeline Podcast features Jeremy Korst, president of GBH Insights and former leader at Avalara and Microsoft. Jeremy discusses the important blend of science and marketing when figuring out your brand’s singular, unique position in the market. Jeremy and Joe talk about the need to understand the “why” behind your brand and how the right brand alignment drives everything else in your business.

Follow Jeremy on Twitter at @KorstJ and connect with him on LinkedIn.

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Show Notes



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