Episode 3: You Can't Buy a Beer with an MQL

pipeline podcast

Episode 3 of the Pipeline Podcast features Matt Heinz, President of Heinz Marketing. Matt discusses why marketing needs to be about more than measuring retweets. Marketing is in a unique position to impact the buyer’s journey at every stage. Though it seems unconventional, Matt encourages teams to explore creating content for an audience of one, especially if it means generating revenue. Listen to the latest podcast and gain insight into:

  • Matt’s path to becoming a marketing leader
  • How marketing can go beyond MQLs
  • The value in developing content for an audience of one
  • Marketing metrics that matter
  • The power of a checklist
  • Investing in the 46%

Follow Matt on Twitter @heinzmarketing and learn more by visiting www.heinzmarketing.com.