Episode 9: Pipeline Podcast: Developing Your Brand's North Star
Episode 9 of the Pipeline Podcast features Owner of Ironclad Brand Strategy, Lindsay Pedersen. Lindsay and Joe share an in depth discussion on why brand strategy needs to be a cornerstone of your business. Lindsay covers:
- Why you need to be thinking about your brand
- Where to start with brand strategy
- How to better define your target audience
Check out the latest podcast and let us know how you are approaching brand strategy by using #pipelinepod.