January 18, 2019


Episode 9: Developing Your Brand's North Star


Corrine Stratton

Guest Lindsay Pedersen of Ironclad Brand Strategy dives into how to approach brand strategy for your business in order to create a string brand identity.


Episode 9 of the Pipeline Podcast features Owner of Ironclad Brand Strategy, Lindsay Pedersen. Lindsay and Joe share an in depth discussion on why brand strategy needs to be a cornerstone of your business. Lindsay covers:

  • Why you need to be thinking about your brand
  • Where to start with brand strategy
  • How to better define your target audience

Check out the latest podcast and let us know how you are approaching brand strategy by using #pipelinepod.

Make sure to follow Lindsay on Twitter @lindsaycpederse and connect with her on Linkedin.

Isn't it time to level up your scrappy marketing team with a weekly dose of high-octane content?!? 💯
Available on iTunesAvailable on StitcherAvailable on Soundcloud

Show Notes



Spread the Word!