On-Demand | Tips for Driving ROI Before, During, and After Your Virtual Events


Producing a scalable virtual event program is not easy. Just like in-person events, they take detailed planning, clear communication, and constant organization.

So how do you make sure you’re getting the most out of your virtual event program?

Hoppier’s Thomas Paris joined Banzai’s Corrine Stratton to discuss strategies for driving ROI, before, during, and after your virtual event. The 45-min discussion covers:

  • Breaking down the event lifecycle
  • Metrics for events at every stage of the buyer’s journey
  • Tips for increasing registrations, attendance, and engagement


Thomas Paris, CMO, Hoppier

Corrine Stratton, Director of Marketing, Banzai