If you’re looking to build stronger relationships with your audience, try these 10 tips:
- Get personal with your personas: If you don’t have detailed persona information, that should be your first priority.
- Dive into past deals (both won and lost): Opportunity notes, won/lost reasons, analytics, and more can give amazing insight into what went right (or wrong) in closed deals.
- Be present: If you’ve established a presence on any platform or social media network, make sure someone or a team handles monitoring, posting, and communicating with your audience at all times.
- Build sales/marketing alignment: Yes, this is a cliché, but it’s an absolute must if you want to engage with your audience properly. Sales leaders and team members can be a treasure trove of insight into what your customers and prospects want to achieve.
- You might not need to start your own community: If your product has established users, there’s likely a conversation happening somewhere. Find out how to be a part of it, listen for how the conversation is going, then get involved.
- Don’t do too much at once: You should focus on three to four “big rock” engagement activities every quarter rather than trying to do everything at once. For example, Q2 could focus on social media communication, sales/marketing alignment, and email marketing, and any other major initiatives would shift to Q3.
- Get the FAQs: Compiling the most frequently asked questions that your audience has can be a fantastic guide to what content you should create next.
- Make your content green: A webinar shouldn’t be a “one and done” event. Repurpose that content for other media for audience members who may prefer to read or listen.
- It takes a village: Make sure employees across the company understand Marketing’s goals concerning its presence on social media. That means ensuring all employees represent the brand properly on public-facing channels.
- Experiment: Don’t be afraid to try something new and see if it works.
Want to know how you can start shifting your focus from content for content’s sake and back to actually engaging with your customers?
Sign up today for The Movement, our newsletter for the growing community of engagement marketers - and marketers who might not even know they’re engagement marketers yet.
