If you’re looking to take it a step further, here are 10 tips to keep in mind to continue to make your engagement marketing efforts soar. ✈️
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- It’s audit time: Run an audit of all your current offers. What trends do you notice in engagement data? Are there any gaps that need to be filled?
- Dive into past deals (both won and lost): Opportunity notes, won/lost reasons, analytics, and more can give amazing insight into what went right (or wrong) in closed deals.
- Be present: If you’ve established a presence on any platform or social media network, make sure someone or a team handles monitoring, posting, and communicating with your audience at all times.
- Continue to drive sales/marketing alignment: Don’t let the call drop between sales leaders and team members. They’re excellent partners for understanding more about what your customers and prospects want to achieve.
- You might not need to start your own community: If your product has established users, there’s likely a conversation happening somewhere.Find out how to be a part of it (if you haven’t already), listen for how the conversation is going, then get involved.
- Don’t do too much at once: Keep your focus on three to four “big rock” engagement activities every quarter rather than trying to do everything at once. For example, Q2 could focus on social media communication, sales/marketing alignment, and email marketing, and any other major initiatives would shift to Q3.
- Get the FAQs: Compiling the most frequently asked questions your audience has can be a fantastic guide on content you should create next.
- Make your content green: A webinar shouldn’t be a “one and done” event. Repurpose that content for other media for audience members who may prefer to read or listen.
- It takes a village: Make sure employees across the company understand Marketing’s goals concerning its presence on social media. That means ensuring all employees represent the brand properly on public-facing channels.
- Experiment: Since you already have working elements, try something new and see what happens.
Want to know how you can start shifting your focus from content for content’s sake and back to actually engaging with your customers?
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