Defining Your Target Audience for Events


Get the right attendees to your events.

Can you spot the difference between an attendee who is just at your event to learn versus a prospect who is eager to buy? Learn how to dive into your data and find the unique characteristics of your ideal buyers. This guide will help you uncover:

  • Your past audience analysis
  • Current customer data and trends
  • Demographic and psychographic information
  • Messaging structure, and more!