Hybrid Events 101

Produce revenue generating hybrid events

A recent Banzai survey found that 83% of marketing leaders plan to incorporate hybrid events into their future event marketing strategy. With this industry's recent dramatic shifts, it is hard to imagine that we will ever go back to purely in-person events.

Hybrid events are the future which means marketers must adapt their plans to ensure their events meet the needs and expectations of their audience.

In this playbook, Banzai breaks down the ins and outs of hybrid events and covers:

• What a hybrid event is (and what it isn’t)
• Why hybrid events are the future
• How to produce a great hybrid experience