The State of Omnichannel Overload in 2024


For years, B2B marketers have grappled with a buyer’s journey that has become increasingly complex with the introduction of more touch points and channels. What are the trends? What are the challenges of omnichannel marketing, and how are B2B leaders addressing them?

To shed light on these issues, we reviewed research from leading consulting firms, analysts, and vendors. This report covers the key findings along with insights from our own interviews with B2B marketing experts.