How Marketers Can Shift From Physical to Virtual Events Successfully

On-Demand

Live Events

October 12, 2020

How Marketers Can Shift From Physical to Virtual Events Successfully

How you can leverage Behavioral Science to get more interest for your virtual events.

One of the biggest challenges marketers face because of COVID-19 is the need to rapidly shift from physical, in-person events to virtual events and conferences. Using Behavioral Science (the study of how people really make decisions), Next Step created a framework marketers can follow to successfully attract people to their digital events, engage them during the virtual event and follow up post-event.

In this live webinar Shirin Oreizy, CEO of Next Step will cover:

  • How you can leverage Behavioral Science to get more interest for your virtual events
  • How to fill the gap that conferences and in-person events have created for lead generation and brand awareness
  • How to rethink your typical event engagement strategy to keep attendees engaged during and after the event
  • Which Behavioral Science principles you should use to garner interest in your event and which you can infuse into the event itself
  • Q&A

Host(s)

Shirin Oreizy, Founder and CEO of Next Step