The Banzai Battle: Agency As A First Marketing Hire?
Join us as top industry leaders debate on today's hottest revenue topics. The audience votes on the winner.
The Banzai Battle is the only webinar you don't hate coming to.
Top industry leaders debate on today's hottest revenue topics. The audience votes on the winner.
This session we were joined by Emina Demiri-Watson, Head of Digital Marketing at Vixen Digital and Adam Miller, Senior Demand Generation Manager at Ivy.ai.
Should an agency be one of marketers' first hires?
Emina Demiri-Watson, arguing, "No, an agency should not be one of marketing's first hires." 🎉
Emina Demiri-Watson, Head of Digital Marketing, Vixen Digital
Emina is the Head of Digital at Vixen Digital, a UK based marketing agency specializing in PPC and SEO. She's been in marketing for over 10 years, both in-house and, since recently, agency side. Emina has managed teams, created strategies, wrestled with agencies and got stuck in the weeds delivering some great campaigns. When she's not helping companies grow with digital, she's supporting her little daughter to grow into a strong independent woman.
Adam Miller, Senior Demand Generation Manager, Ivy.ai
Adam runs demand generation for Ivy.ai, a sophisticated AI chatbot and live chat platform. He has nine years of marketing experience, primarily in B2B and has worked in higher ed, physical security and AI technology. Adam also has a wealth of experience on the agency-side, working on a number of impactful campaigns. He currently resides in Southern California, but remains a die-hard Chicago sports fan.