6 Steps for Defining Your Target Audience
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On-Demand
Live Event Replay
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Live Events
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Learn the six steps you can take to craft a detailed target audience that shapes your event marketing program.
A great B2B event starts with a well-defined and understood target audience.
Join Banzai’s 45-minute webinar to learn the six steps you can take to craft a detailed event persona that shapes your event marketing program. This webinar will cover best practices around:
- Current audience analysis
- Past attendee analysis
- Web and digital analysis
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Host(s)
Corrine Stratton, Director of Marketing, Banzai