6 Steps for Defining Your Target Audience

On-Demand

Live Event Replay

Live Events

December 20, 2019

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6 Steps for Defining Your Target Audience

Learn the six steps you can take to craft a detailed target audience that shapes your event marketing program.

A great B2B event starts with a well-defined and understood target audience.

Join Banzai’s 45-minute webinar to learn the six steps you can take to craft a detailed event persona that shapes your event marketing program. This webinar will cover best practices around:

  • Current audience analysis
  • Past attendee analysis
  • Web and digital analysis
6 Steps for Defining Your Target Audience

Host(s)

Corrine Stratton, Director of Marketing, Banzai