Your Step-by-Step Guide To Calculating Event ROI


Live Events

May 5, 2022

2:00 PM ET | 11:00 AM PT

Your Step-by-Step Guide To Calculating Event ROI

How to calculate event ROI and maximize their value for the metrics that matter.

The strongest tool in your content arsenal is the one that allows two-way conversations with your audience. There's no riddle here, the answer is events.

But even though events provide immense value, it can be hard to track and prove it.

You need tools, a goal, and above all, our step-by-step guide to calculating event ROI.

Join Ashley Levesque, Banzai's VP of Marketing in this on-demand event in partnership with MarketingProfs, to get the insight you need to become an event pipeline hero.


Ashley Levesque grows teams and strategies that empower employees and transform businesses. In her time as a marketing and communications professional, she has built departments and functions from the ground up in industries ranging from manufacturing to SaaS. Her experience turning strategy into action makes her a vital asset for companies looking to grow quickly. At Banzai, Ashley is responsible for empowering marketing teams with the skills, tools, and confidence they need to connect more deeply with their prospects and customers - making marketing more human.