Defining Your Target Audience for Events

Get the right attendees to your events.

Can you spot the difference between an attendee who is just at your event to learn versus a prospect who is eager to buy? Learn how to dive into your data and find the unique characteristics of your ideal buyers. This guide will help you uncover:

  • Your past audience analysis
  • Current customer data and trends
  • Demographic and psychographic information
  • Messaging structure, and more!
Download the Guide

Defining Your Target Audience for Events

Get the right attendees to your events.

Can you spot the difference between an attendee who is just at your event to learn versus a prospect who is eager to buy? Learn how to dive into your data and find the unique characteristics of your ideal buyers. This guide will help you uncover:

  • Your past audience analysis
  • Current customer data and trends
  • Demographic and psychographic information
  • Messaging structure, and more!