Driving Demand with Partner Events


Partners are a vital channel to driving demand and increasing pipeline for your business. Leading SaaS companies work closely with their partner ecosystem to run successful, lead-generating events.

In this webinar, we dive into how marketers can enable their partners to maximize event success. Watch to learn more about:

  • Best practices for building a successful partner program
  • How to generate more quality leads from partner events
  • Providing partners with consistent on-brand communications
  • Tracking ROI for partner events
  • The Banzai for Partners solution


Meaghan Dollins, Senior Marketing Manager, Global Strategic Partnership, Adobe

Ike Nelson, VP of Customer Success, Banzai