Making the Shift: How Marketers are Pivoting to Virtual Events


This panel discussion focused on how marketers, who primarily rely on regional, in-person events to generate demand, are shifting their strategy to virtual events. Panelists shared what it takes to make the change, key factors to consider, and ideas for events that don’t naturally translate to a virtual experience.


Bill Glenn, VP, Worldwide Demand, ExtraHop

Matt Heinz, CEO of Heinz Marketing

Jaana Linsenmayer, Vice President of Marketing, Mid-Market, North America at SAP

Corrine Stratton, Director of Marketing, Banzai, Moderator