This panel discussion focused on how marketers, who primarily rely on regional, in-person events to generate demand, are shifting their strategy to virtual events. Panelists shared what it takes to make the change, key factors to consider, and ideas for events that don’t naturally translate to a virtual experience.
Bill Glenn, VP, Worldwide Demand, ExtraHop
Matt Heinz, CEO of Heinz Marketing
Jaana Linsenmayer, Vice President of Marketing, Mid-Market, North America at SAP
Corrine Stratton, Director of Marketing, Banzai, Moderator