Sales and Marketing Alignment in the World of Virtual Events


The events world has seen a dramatic change over the past few months as organizations shift to an all-virtual event marketing strategy. What does this change mean for the partnership between sales and marketing? In short, it’s more important than ever.

Join our webinar to hear Banzai’s Director of Demand Generation, Bryant Lau and Banzai’s Manager of Sales Development, Paul Rosales will share how they work together to approach virtual events. They will discuss:

  • Getting messaging right
  • How communication has changed
  • Partnership throughout the virtual event lifecycle


Bryant Lau, Director of Demand, Generation, Banzai

Paul Rosales, Manager, Sales Development, Banzai