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Banzai Generates High-Quality Registrations and Buzz for ThoughtSpot, A Leader in Search and AI Driven Analytics

man speaking on stage

Over 27 successful events and counting— ThoughtSpot values Banzai’s turnkey approach.

ThoughtSpot helps businesses find insights hidden in their company data in seconds. In-person events are a major part of the company’s sales
strategy— they even host 5 of their own yearly user conferences as well as Beyond, one of the best data and analytics conferences. As a trusted partner, Banzai helps ThoughtSpot achieve their event awareness and registration goals.

ThoughtSpot Stats:

  • 405 registrations from Banzai’s targeted efforts
  • 75% maximum increase in event registrations
  • $1M pipeline generated from Banzai’s efforts
“We’ve seen an impact from partnering with Banzai to generate leads at every stage of the funnel. We’ve had the opportunity to reach in-depth into an organization to be able to set meetings that we otherwise would never have been able to set because we didn’t have those contacts in our database in the first place.
- Lenny Eskin, Director of Demand Generation, ThoughtSpot

Event Strategy

From intimate field-driven events to larger themed events focused around a technology topic or trend, ThoughtSpot knows that events are critical to the buying process. While internal teams can struggle with turnaround times, companies like ThoughtSpot understand the value of having a focused partner. Banzai’s expertise helps to cast a wide net quickly.

Target Audience

Gatekeepers to data, such as analytics departments that are embedded in enterprise organizations and line of business leaders. Primary buyers consist of CEOs, Chief Data Officers, Chief-of-Analytics Officers, Analytics/Strategy/Data Owner within an organization, CIOs, and LOB leaders like VP of Sales, Manufacturing, Marketing, Merchandising, and Procurement.

The Solution

Targeted phone and email outreach promoting ThoughtSpot events to leads that match their target audience profile.

The Result

Banzai’s efforts have generated over 400 registrations for ThoughtSpot’s events, while also helping to boost registrations rates by as much as 75%