March 5, 2021


3 Reasons Why We Can't Wait to Attend Drift's RevGrowth


Corrine Stratton

Don't miss Drift's RevGrowth Virtual Summit for a day focused on account-based engagement and creating solid alignment between revenue-focused teams.


Drift’s RevGrowth Virtual Summit is coming up fast! On April 6, 2021 marketing and sales leaders will gather (virtually) to hear from sales, marketing, and business leaders about the future of account-based marketing and sales. The Banzai team will be there and we can’t wait to take vigorous notes, listen to incredible speakers, and learn what it means to to have an account-based engagement strategy.

Still debating whether or not you should attend? Here are our top 3 reasons why RevGrowth 2021 is a can’t miss event. 

It’s all about revenue

Today’s marketer is all about being revenue-focused. So much of what we do needs to map back to accelerating the sales cycle and supporting business growth. This means less focus on MQLs and database growth and more focus on driving and supporting the right leads through the sales funnel.

In order to be truly successful as a revenue focused marketing team, marketing, sales, and all revenue driven teams need to be aligned and work in step with each other to achieve the overall goals of the business. No matter the size of your business, this is a lot easier said than done. The RevGrowth Virtual Summit will give attendees the tools they need to build revenue-generating teams that are aligned and focused on delivering experiences that convert.

Register for RevGrowth

An agenda that won’t disappoint

Drift events are known for agendas that not only educate but also entertain. The event this spring will not be any different.

Current speakers include:

  • Musa Tariq, CMO, GoFundMe
  • Rebecca Messina, Senior Advisor, McKinsey & Co
  • Omar Johnson, Founder, ØPUS United

The half day event will also feature industry leading panelists that will give real-world insight into what it takes to implement an account-based engagement strategy. 

More speakers will be announced this month!

Access to the Drift Insider community

The Drift community consists of more than 35,000 sales and marketing leaders. Attendees of RevGrowth will be able to continue their conversations and access content from the day through the Drift Insider community. Rewatch sessions, gain access to certification courses, and stay up to date on the latest trends with Drift’s podcast, newsletters, and events. 

We can’t wait for April 6 and hope to see you there (virtually)!

Register for RevGrowth

Banzai is a sponsor of Drift’s RevGrowth Virtual Summit.

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